Latest Trends
Explore the latest trends and insights in the dynamic world of marketing.
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We think its really important to keep a finger on the pulse, to know what’s trending and impacting differing markets and communities around the world. This helps us fuel our imagination and generate more awesome ideas and solutions for clients.
Promotional products are a powerful way for businesses to increase brand visibility, build loyalty, and create lasting impressions. When chosen thoughtfully, they become tangible reminders of your brand, keeping it top of mind long after an event or interaction.
Today’s customers, employees, and stakeholders expect brands to make responsible choices, and merchandise is no exception. Eco-friendly merchandise enables companies to reduce their environmental impact while enhancing their brand reputation. It builds trust, aligns with ESG goals, and delivers long-term value through durable, reusable products.
Trade shows are industry events where businesses showcase their products and services, meet potential clients, and network with partners and suppliers. These shows bring together a targeted audience, creating opportunities for brand exposure, lead generation, and direct sales, while also offering insights into competitors and emerging trends.
Event merchandise is a well-established feature of conferences, trade shows, and corporate events, designed to enhance brand visibility and foster meaningful connections. When executed poorly, however, it can have the opposite effect.
Merchandise programs are structured, ongoing campaigns designed to maintain a steady brand presence and long-term engagement. One-off promotional orders, on the other hand, provide flexibility to react quickly to short-term opportunities or seasonal needs.
Promotional products do more than just display a logo. They reflect what your brand stands for in ways people can see, touch, and use. The right product tells your story and strengthens the connection each time it’s used.
Good logistics get the program out the door, but they don’t tell you if it worked. To assess real impact, you need clear performance signals. KPIs make that possible. They reveal whether the program drove engagement, strengthened brand visibility, supported conversion, or delivered value.
Managing merchandise fulfilment in-house can become increasingly complex as operations scale. Coordinating logistics, inventory control, compliance, and distribution demands specialised expertise and infrastructure, resources that many procurement teams cannot maintain cost-effectively in-house.
Promotional merchandise is one of the most effective tools for boosting brand awareness, building customer loyalty, and increasing engagement. In addition to offering everyday usefulness, it creates lasting impressions and ensures long-term visibility of your brand.
Corporate gifting has been a common practice among businesses to foster relationships, customer loyalty, and boost brand visibility. The right gift not only creates goodwill but also keeps a brand top of mind for long-term brand recall.
In competitive B2B markets, retaining clients is just as important as acquiring new ones and often more cost-effective. With client expectations rising and competitors offering similar solutions, businesses need strategies that go beyond delivering great products or services.
An employee welcome kit is a curated set of branded items provided to new hires on their initial days of work. More than just merchandise, it delivers a structured onboarding experience that reflects the company’s culture and values.
When businesses plan their marketing campaigns, one of the biggest decisions they face is where to invest their budget. Among multiple platforms, the confusion often lies between branded merchandise and digital advertising.
Promotional products serve many purposes in business. They help build brands, strengthen partnerships, and engage employees through meaningful, tangible experiences. But what makes certain products truly memorable?
Merchandise programs are how brands live, work, and travel in the real world. Unlike one-off giveaways, these programs establish a sustained brand presence and genuine connections that last well beyond fleeting campaigns.
Promotional products remain one of the most effective ways to establish strong connections in B2B environments. Whether preparing for a trade show, launching a corporate gifting campaign, or welcoming new employees, the right product can help your brand stay visible and create a lasting impact.
Obviously, Apple has released their newest evolution to their iPhone range so it would be rude not to include an article of Spigen releasing a retro iMac inspired iPhone 16 phone case. Some very relavent goodies in here, hope you enjoy.
Innovation is the driving force behind progress in today's rapidly evolving world. It fuels the development of ground breaking ideas, products, and services that reshape industries and improve our everyday lives. Join us as we dive into the world of innovation.
With an array of various innovation topics there should be something in here for you. Uncluded this month is the success of the Deadpool & Wolverine marketing, tools to updated your presentations using Adobe Express, a product with design inspired by war and a lot more. Take a look and enjoy.
This month we have a strong emphasis on brands and hot topics we know. Celebrating winners of awards, key software milestones, marketing news and product creation. Take a look and have a read on what's new this month in the innovation space.
Creative innovations are reshaping industries by integrating advanced technologies and sustainable practices. Adobe's unveiling of Firefly-powered Generative Remove in Lightroom is enabling fast and easy modifications across surfaces and Sony is pushing boundaries with futuristic phones and PlayStation controllers.
Fast and easy AI editing, Cannes Lions, Upcycling, and more…
Creative innovations are reshaping industries by integrating advanced technologies and sustainable practices. Adobe's unveiling of Firefly-powered Generative Remove in Lightroom is enabling fast and easy modifications across surfaces and Sony is pushing boundaries with futuristic phones and PlayStation controllers.
Zinc Group
Creative innovations are reshaping industries by integrating advanced technologies and sustainable practices. Adobe's unveiling of Firefly-powered Generative Remove in Lightroom revolutionizes AI-editing, enabling fast and easy modifications across surfaces. Meanwhile, Sony is pushing boundaries with futuristic phones and PlayStation controllers, hinting at a tech-driven future.
At the Cannes Lions, creativity is celebrated as a catalyst for progress, emphasizing the power of innovative ideas. Additionally, upcycling is transforming materials by repurposing waste into valuable products, highlighting a sustainable approach to design and consumption. These innovations collectively illustrate the dynamic landscape of modern creativity and technological advancement.
Adobe Unveils Firefly-Powered Generative Remove in Lightroom for Fast and Easy AI-Editing Across Surfaces
Adobe (Nasdaq:ADBE) unveiled Generative Remove in Adobe Lightroom, bringing the magic of Adobe Firefly directly into everyday photo editing workflows across Lightroom mobile, web and desktop surfaces. Generative Remove is Lightroom’s most powerful remove tool yet...more
Sony teases Futuristic Phones and Playstation Controllers For the Coming Years
“Ten years from now, we will be living in a more multi-layered world where physical and virtual realities overlap without boundaries,” says the entertainment and hardware company. With the number of pies they’ve got their fingers in (you remember they even announced a car a few years ago?)...more
Cannes Lions - Where Creativity Drives Progress
At Cannes Lions, the advertising and communications industry meets to celebrate the world's best work. Insight from iconic thought leaders, ideas from the world's most innovative companies, and inspiration from every corner of the creative marketing community come together at the Festival...more
How Does Upcycling Innovate Materials?
Amidst global concerns of exceeding the Earth’s capacity, upcycling has gained prominence as a solution, driven by conscious consumption and the circular economy’s principles. Upcycling helps reduce the amount of waste that would have made it to the landfills and repurposes items that would have been discarded, giving them a second life without degradation...more
Recyclable Stool Made From Potato Scraps and Sawdust Can Be Used Firewood
There are plenty of designs that advertise being sustainable, but many of them stop halfway through the product’s life cycle. They are usually made from sustainable or renewable materials, and some, but not all, are made with a reduced carbon footprint...more
10 Best Compact & Minimal EDC Designs For Lovers of Lightweight Multitools
EDCs are the true definition of “big things come in small packages”. They’re the nifty little tools that are great to have in your backpack or tool kit. But if you’re the kind of person who doesn’t like those bulky and fat multitools that seem to occupy just a bit too much space in your toolbox – then you’ve hit the perfect listicle...more
What's Trending
Stay updated with our trending marketing and promotional products ideas.
Promotional products are a powerful way for businesses to increase brand visibility, build loyalty, and create lasting impressions. When chosen thoughtfully, they become tangible reminders of your brand, keeping it top of mind long after an event or interaction.
Today’s customers, employees, and stakeholders expect brands to make responsible choices, and merchandise is no exception. Eco-friendly merchandise enables companies to reduce their environmental impact while enhancing their brand reputation. It builds trust, aligns with ESG goals, and delivers long-term value through durable, reusable products.
Trade shows are industry events where businesses showcase their products and services, meet potential clients, and network with partners and suppliers. These shows bring together a targeted audience, creating opportunities for brand exposure, lead generation, and direct sales, while also offering insights into competitors and emerging trends.
Event merchandise is a well-established feature of conferences, trade shows, and corporate events, designed to enhance brand visibility and foster meaningful connections. When executed poorly, however, it can have the opposite effect.
Merchandise programs are structured, ongoing campaigns designed to maintain a steady brand presence and long-term engagement. One-off promotional orders, on the other hand, provide flexibility to react quickly to short-term opportunities or seasonal needs.
Promotional products do more than just display a logo. They reflect what your brand stands for in ways people can see, touch, and use. The right product tells your story and strengthens the connection each time it’s used.
Good logistics get the program out the door, but they don’t tell you if it worked. To assess real impact, you need clear performance signals. KPIs make that possible. They reveal whether the program drove engagement, strengthened brand visibility, supported conversion, or delivered value.
Managing merchandise fulfilment in-house can become increasingly complex as operations scale. Coordinating logistics, inventory control, compliance, and distribution demands specialised expertise and infrastructure, resources that many procurement teams cannot maintain cost-effectively in-house.
Promotional merchandise is one of the most effective tools for boosting brand awareness, building customer loyalty, and increasing engagement. In addition to offering everyday usefulness, it creates lasting impressions and ensures long-term visibility of your brand.
Corporate gifting has been a common practice among businesses to foster relationships, customer loyalty, and boost brand visibility. The right gift not only creates goodwill but also keeps a brand top of mind for long-term brand recall.
In competitive B2B markets, retaining clients is just as important as acquiring new ones and often more cost-effective. With client expectations rising and competitors offering similar solutions, businesses need strategies that go beyond delivering great products or services.
An employee welcome kit is a curated set of branded items provided to new hires on their initial days of work. More than just merchandise, it delivers a structured onboarding experience that reflects the company’s culture and values.
When businesses plan their marketing campaigns, one of the biggest decisions they face is where to invest their budget. Among multiple platforms, the confusion often lies between branded merchandise and digital advertising.